Successful chiropractic practices stay organized, spend lots of time with patients, and know how to turn their business into a profitable venture with the right combination of technology, tools, staff, and best practices.

We have worked with thousands of chiropractic practices over the years. They range in size and structure, geographic locations, and unique characteristics. But the most successful chiropractic practices have one thing in common – the way they are growing their practices. As a chiropractic practice owner, you may have attended conferences and seminars or spoke with experts on how to grow your practice. There are countless messages out there that tell you what to do and how to do it, but you need to know the tried-and-true strategies that successful practices have used to come this far. We have found those strategies for you. Here are five things that successful practices do and you should start doing it right now!

#1. Successful practices leverage modern technology

Technology provides chiropractic practices with an unprecedented opportunity. An opportunity to create a phenomenally better practice in terms of patient care, revenue outcomes, and reducing costs. Adopting technologies that scale with your needs and provide you with automation capabilities is the surest way to improve productivity, deliver better performance, and ultimately, higher income. There are a number of processes in a chiropractic practice that can be automated using modern technology like integrated chiropractic EHR and billing software, such as scheduling appointments, taking patient intake paperwork, documenting patient encounters, creating invoices, managing billing, and so much more.

You may have a good number of patients who are ready to share positive word of mouth referrals, but if you don’t have a proper process and technology to capture everything, you’re wasting some golden chances. Your chiropractic treatments may be good, but if patients are finding it difficult to book appointments and missing their appointments because they are not receiving reminders, then you need to seriously look for technological improvements in your practice. Similarly, each and every aspect of your business can leverage modern technology for better outcomes. That’s why knowing what you can organize and automate using technology is key.

Begin by:

• Making a a list of back-end processes that you’re struggling with. Find out what kind of technologies you need to automate them and save time. For example, you can automate the entire process of the patient journey – from appointment scheduling to patient encounter documentation to submitting a claim for that patient visit – using one integrated chiropractic EHR and billing software system.
• Finding software systems that help you work smarter, not harder. You can increase productivity of providers and your staff, without working 24/7.
• Choosing the best technologies, such as an all-in-one chiropractic practice management software system, that make your processes better

#2. Successful practices know how to nurture patient relationships

As patients continue to use consumer technology, they’re increasingly expecting chiropractic experiences that mimic the ones they have with Amazon, Apple, Google, and more. This shift in expectation represents an opportunity for chiropractic practices that can’t afford to fail to establish everlasting connections with new and existing patients. Successful practices have understood this fact early in their career. Successful chiropractors have built a long-standing relationship with their patients through good communication, empathy, and best experiences. A study found that there is a 65% correlation between provider empathy and patient satisfaction. Good communication, established through tools and in-person interactions, can function as a bridge between care provider and patient. Patients don’t just experience how your chiropractic treatment is helping them improve their health, they also notice how you make them feel.

Begin by:

• Giving what your patients want. They want online appointment scheduling, appointment reminders, the ability to fill intake paperwork at their own convenience, low wait times, and a seamless way to pay for their care services. You can provide everything that your patients want with just one software  EHR for chiropractors.
• Being an active listener, Listen to your patients’ grievances, value their inputs, and take action to solve their health problems.
• Being respectful of their time and business. This means that you should always see your patients on time and thank them for their business.

#3. Successful practices know how to market their practice

71% of patients use online reviews as the very first step to finding a new healthcare provider. That’s why successful chiropractic practices focus their marketing efforts on getting found online, promoting 5-star reviews, and social media presence. Simply put, having a good online reputation connects you with patients who need your services.

Begin by:

• Building a website that gives a way for patients to find your practice and book an appointment.
• Doing targeted that Giving what your patients want. They want online appointment scheduling, appointment reminders, the ability to fill intake paperwork at their own convenience, low wait times, and a seamless way to pay for their care services. You can provide everything that your patients want with just one software  EHR for chiropractors.
• Being an active listener, Listen to your patients’ grievances, value their inputs, and take action to solve their health problems.
• Being respectful of their time and business. This means that you should always see your patients on time and thank them for their business.

#4. Successful practices understand the bigger picture

When it comes to chiropractic care, successful chiropractors don’t just stick to spinal manipulation. Depending on patient conditions, they also prescribe treatments such as soft tissue therapy, adjustments, stretches and exercises, diet guidance, and nutritional supplements. Similarly, when it comes to business, successful practices don’t just look for the annual numbers, they look beyond those numbers and understand the bigger picture.

If how you’re managing your practice is not working, consider what you can do to make it work. Delegate responsibilities to reduce burnout and create a healthy environment that fosters patient satisfaction.

If claims are not being paid timely, find out why they are happening. Improve your billing strategies and get help if you need it. You can find managed billing experts who can ease your stress, streamline your billing, and help you paid more, faster.

If you’re just providing chiropractic treatment, consider expanding your offerings and provide diagnostic services, supplements, and supplies to keep pace with the growing needs of patients.

If you’re using paper-based systems to manage your practice and document patient encounters, consider switching to EHR chiropractic software.

In short, don’t get stuck to the numbers. Find the causes and take action to achieve the bigger goal.

#5. Successful practices track performance indicators

Successful chiropractic practices track performance indicators to identify opportunities for improvement. These indicators include accounts receivable, insurance claims, reimbursement, denials, and patient satisfaction.Thriving practices track which insurance payers are denying claims and why they are doing so. They check their accounts receivable to see if they are getting paid in a timely manner. Successful chiropractic practices keep analyzing their current billing process and improve coding and modifier accuracy to decrease denied claims. Practices earning millions of dollars keep track of patient satisfaction. They seek patient feedback and have a proper review management process in place because they place such a high value on how they could improve their patients’ experiences.

Begin by:

• If you’re managing billing manually, automate it to reduce billing errors, coding inaccuracies, and get paid timely.
• Streamline your your practice’s workflow. Make sure your providers and staff are fully trained on how to use chiropractic EHR software, payment and billing systems, and patient engagement solutions.
• Regularly reviews your your reimbursements, expenses, billing, and income. From there, you can determine if you need to improve your billing management processes.
• Use review automation software to to survey your patients and ensure you’re on the right path to growing your practice.

Do you need help?

If you’ve been reading the steps up to this point, chances are you believe something needs to change in your practice. Now is the time to take a look at key areas in your practice and find out what’s holding you back from growth. Implement these five things that successful chiropractic practices do to bring a change in what you do, how you do, and what you get in return. While you work on your next stage of growth, zHealth Software can help you implement the right EHR and billing solutions for a more successful chiropractic practice. Give us a call at +1 (800) 674-2908 to request a free demo of our chiropractic EHR and billing software.