How to get new chiropractic patients? That’s the number #1 concern for chiropractors.

With 56% of chiropractors working as solo practitioners, chances are that you’re a chiropractor managing your own clinic — so the responsibility for bringing in more patients falls on you.

According to ChiroEco’s latest survey, chiropractors reported seeing 142 patients per week in 2022 — a decrease from the average of 168 in 2021. A decrease in the number of patients per week means lower revenue. But if you check statistics over 77% of people describe their chiropractic care as “very effective”. So why is it that chiropractors are seeing a lower number of patients? What you can do to bring in more new patients to your clinic?

If your clinic adopts a well-rounded approach combining effective marketing strategies with exceptional patient care, you can attract new patients and grow your business.

How to get more chiropractic patients?

Here are five quick ways that will show you how to attract new chiropractic patients, along with detailed steps for each.

A. Build Your Online Presence Access to a Targeted Audience

According to a survey, around 77% of patients use search engines to find healthcare providers, underlining the importance of a strong online presence.

Your online presence is the sum of everything that your current and prospective patients find about your clinic online. To be found online—and not lost in the crowd, you need to create a collective presence using several tools that work together.

 Step 1: Build a professional website for your chiropractic clinic with clear navigation and responsive design.

Step 2: Include essential information like services offered, chiropractors’ profiles, clinic location, contact details, and patient testimonials.

Step 3: Incorporate educational content about chiropractic care, benefits, and common conditions treated.

Step 4: Implement a user-friendly appointment scheduling system.

Step 5: Confirm and/or correct all business listings and details. Validate entries of name, address, phone (NAP) plus descriptions and details.

Step 6: The search process gives weight to online reviews such as Google My Business, Yelp, Facebook, and others. Routinely encourage patients to post their reviews on these platforms. To automate and make things easier, use online review automation software.

B. Leverage Social Media Platforms

93% of US consumers searched online to find a local business. As of 2021, 79% of users look to social media to answer specific personal health-related questions.

Step 1: Create profiles on popular social media platforms such as Facebook, LinkedIn, Instagram, and Twitter.

Step 2: Share informative and engaging posts about chiropractic care, wellness tips, success stories, and behind-the-scenes glimpses of your clinic.

Step 3: Utilize relevant hashtags and engage with your audience through comments and direct messages.

Step 4: Run targeted social media ads to reach potential patients in your area.

C. Offer Educational Workshops and Seminars

Patient education involves providing patients with information about their health condition. This includes things like explaining their symptoms and signs to watch out for, telling them about the different treatment options, letting them know what results to expect, and giving them advice on how to prevent the condition.

The average person spends 52 hours a year on the internet looking for health information. Also, 57% of providers say that having better-informed patients helped the relationship and 43% said those patients had better outcomes. Using digital tools to learn about their health can help people feel more confident about understanding their health. This makes them more likely to listen to their doctor’s advice and do what the doctor recommends. Here’s what you can do: 

Step 1: Use Patient Portals to enable patients to access health information online, including their past notes records, and exam results, without having to call you or visit your facility.

Step 2: Host free workshops or webinars on topics related to spinal health, posture improvement, stress relief, etc. Promote these events through your clinic’s website, social media, and local community channels.

Step 3: Share valuable insights, tips, exercises, and other resources via email using your chiropractic software.

D. Build Relationships with Local Referral Sources

Attract new patients through referrals. Businesses using referrals as a marketing strategy have a 70% higher conversion rate.

 92% of patients trust referrals from people they know.

 These numbers speak for themselves.

 People believe in recommendations. When they hear good things about a business or service, it really affects their choice. If you want potential patients to hear good things about your practice, you’ll need to improve how you get referred by other doctors.

 Step 1: Establish connections with local doctors, physical therapists, fitness centers, and other healthcare professionals.

Step 2: Offer to provide educational materials for their waiting rooms or collaborate on joint workshops.

Step 3: Maintain open communication to facilitate patient referrals between practices.

E. Expand Product and Service Offerings

Adding new services or products can lead to increased revenue. For instance, if you introduce massage therapy, you could benefit from the massage therapy market’s estimated worth of US$ 54.6 Billion (as of 2022). Many chiropractic practices are already doing this. Consider expanding the products you offer. You can start offering nutritional supplements, orthotics, pillows, and more. Here’s how you can expand your services: 

Step 1: Understand the needs and preferences of your target audience. Conduct surveys or analyze patient data to identify potential services and products that align with their needs.

Step 2: Evaluate the feasibility of adding new services and products. Consider factors like cost, space, staffing, and inventory software required.

Step 3: Ensure your staff is well-trained to provide the new services. This might involve hiring new personnel or providing additional training to existing staff members.

Step 4: Let your current and potential patients know about the new offerings through various channels such as your clinic’s website, online shop, social media, and email newsletters.

How to Attract New Chiropractic Patients without Spending Much

We’ve put together a list of five effective ways to help you get new and more chiropractic patients. And the great part is:

• You won’t need to spend a lot of money.
• You can do them by yourself.
• They’re easy to do.
• You can start doing them right away.
• You’ll see good results.

There’s a lot more you can do, but it’s good to start small steps to build your confidence. Once you’ve done well, you can think about other ways.

1. Engage with Your Community: Networking plays a vital role in chiropractic marketing endeavors. It is a great way to get new chiropractic patients. In addition to forging connections with fellow health providers and businesses, consider sponsoring local events or wellness seminars. Sponsorship often grants you the chance to host a booth, facilitating connections within the community.

2. Connect with Gyms and Trainers: Set up a short meeting to show trainers how chiropractic services can help people be healthy; gyms often serve a similar clientele as you do.

3. Market your chiropractic practice through SEO and blogs: When it comes to chiropractic marketing, SEO and blogs are other foundational long-term strategies that form the backbone of many successful chiropractic clinics.

Optimizing your website through SEO is the best way to attract new patients. How? People search for chiropractic, back pain, neck pain, and more search terms. SEO helps you bring your website on the first page of Google. These new patients searching for your services will land on your site and book instantly. Include mail marketing in order to stay top of mind. 

However, remember that consistency is key across all these strategies. Regularly update your website, maintain an active social media presence, and engage with your community to establish your chiropractic clinic as a trusted and reliable healthcare provider.

How zHealth Can Help You? 

We provide chiropractic software that comes with features for online review automation, and patient education and communication tools. With our assistance, you can even design your own personalized website and incorporate an online appointment scheduling tool. If you’re interested in learning how zHealth can grow your chiropractic business, request a free demo now!