Patient engagement is crucial for chiropractic practices as it helps to build a loyal patient base and improve patient outcomes. With advancements in technology, chiropractors now have access to a wide range of patient engagement tools that can help them reach out to patients, communicate with them effectively, and improve their engagement. In this blog post, we will discuss chiropractic patient engagement tools, why they work, and why you need them.
A. Customize Your Reach
One of the most important aspects of patient engagement is reaching out to patients in a way that resonates with them.
Not all patients are the same, and chiropractors need to tailor their outreach strategies with patient engagement software solutions to different patient segments.
The following tools for patient engagement can help chiropractors customize their reach:
1. Online Appointment Booking: Online appointment booking allows patients to schedule appointments at their convenience, anytime and anywhere, without having to call or visit the clinic during office hours. This convenience can lead to more patients booking appointments and better patient engagement, as it removes the barrier of having to find time to call during work hours or wait on hold. You will have a fuller schedule, leading to increase in your chiro practice revenue.
2. Email campaigns: Email campaigns can be a highly effective patient engagement tool. Chiropractors can use email campaigns to send newsletters, health tips, and other educational materials to their patients. By sending personalized emails to patients using patient engagement software, chiropractors can increase the effectiveness of their email campaigns and retain them longer.
3. Social media: Social media platforms, such as Facebook, Twitter, and Instagram, can be powerful patient engagement tools. Chiropractors can use social media to share educational material, patient testimonials, and health tips. Social media platforms like Facebook can also be used to share reviews by your patient. zHealth offers patient engagement software solutions, including Review Plus, that can help you automate the process of requesting feedback and posting reviews on Facebook.
4. Text messaging: Text messaging is a highly effective patient engagement strategy. While 99% of text messages are read, it’s crucial to ensure compliance with HIPAA, the Health Insurance Portability and Accountability Act, and its policies regarding text messaging.
Chiropractors can use zHealth Conversations, a patient engagement platform, for 2-way text messaging to send appointment reminders, clinic location, health tips, exercises, updates, and other important information to their patients. This patient communication software lets you send direct messages to patients right from your desktop or PC.
B. Communicate With Patients
The following patient engagement tools can help chiropractors create effective communications:
1. Patient education via Email: How are you currently educating your patients? It’s essential to have a constant connection with your patients to educate them frequently about the benefits of chiropractic.
Patient education materials, such as brochures, handouts, and videos, can be highly effective in engaging patients. Chiropractors can create educational materials that explain different chiropractic treatments, their benefits, and potential risks, and share them with patients with just one click using zHealth’s chiropractor patient engagement software. By providing patients with information, chiropractors can empower them to make informed decisions about their healthcare.
2. Patient portals: Patient portals are patient engagement platforms that allow patients to access their past notes, update personal details, complete intake paperwork, communicate with their healthcare providers, and schedule appointments. Patient portals can be highly effective in engaging patients, especially those who prefer online communication. With zHealth chiropractic practice management solution, you can provide a secure patient portal and enable your patients to complete intake forms online through their mobile devices.
Our California-based, chiropractic practice, Infinite Life Chiropractic, adopted zHealth’s easy-to-use and simple chiropractic software in 2021. The clinic was happy to switch to zHealth as their patients were able to complete intake paperwork before coming to the clinic. After using zHealth just for a few months, the clinic was able to save a ton of time and the patients were satisfied that they have access to the patient portal and online appointment booking.
3. Virtual consultations: With the rise of telehealth, virtual consultations have become an important patient engagement tool. Chiropractors can use virtual consultations to connect with patients who are unable to visit their practice in person. Virtual consultations can also be used to follow up with patients after their treatment and provide them with ongoing support. As a leader in the chiropractic software market, zHealth offers a range of patient engagement tools including Telehealth software. So you get one integrated chiropractic solution to manage all your patient engagement activities and clinic operations.
C. Improve Engagement and Patient Retention
Once chiropractors have customized their reach and created effective communications, the next step is to improve patient engagement and retention. The following chiropractic patient retention strategies can help chiropractors grow their loyal patient base:
1. Patient feedback text messages: Patient feedback can be highly effective in improving patient engagement. Chiropractors can use patient engagement software tools like Online Review Automation Solution to send automated feedback requests. This helps chiropractors to understand patient satisfaction levels, identify areas for improvement, and gather suggestions for new services or treatments. Positive experiences can be posted on your Google, Facebook, and Yelp profiles with zHealth Review Plus.
2. Build a strong patient relationship: Building a relationship with your patients is critical to retaining them. Take time to listen to their concerns, answer their questions, and make them feel comfortable during their appointments.
3. Provide excellent experience: Excellent patient experience is essential to keeping patients coming back. Train your staff to be courteous, professional, and attentive to patient needs.
4. Offer membership subscriptions: Many clinics that provide chiropractic membership subscriptions to patients have now become successful with repeat business, higher patient volume, and a constant stream of income. Providing membership plans to patients help them to follow their treatment regimen and save money on the entire treatment cost. However, for a better patient experience, it’s important to use patient engagement platform for managing memberships. Click here to learn why your clinic should start offering them and the types of chiropractic membership models.
5. Follow-up with patients: Following up with patients after their appointment shows that you care about their well-being. You could send them a personalized email or call them to check on their progress.
6. Use chiropractic technology to stay connected: Use chiropractic software to stay connected with your patients. For example, you could send them recall reminders via text message using patient recall software. You can send them birthday messages or missed appointment notifications and even educational resources via email.
Conclusion
Patient engagement is crucial for the success of chiropractic practices. Ultimately, all these efforts— smart scheduling, patient-focused text and email marketing, and ongoing informative communications — drive practice growth.
Capitalizing on our patients’ love for their mobile devices and modern-day communication preferences increases engagement. You can use the best patient engagement software solutions to make all these processes easier and more effective.
Related Articles:
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3 Crucial Patient Communication that Most Chiropractic Practices Miss
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